On the Presidio campus there stands a bronze statue of Eadweard Muybridge, whose series of consecutive photos taken at a horse farm in 1878-known today as “The Horse in Motion”-is a motion-picture prototype. But instead of lining up behind the crowds jockeying to get into film school, these future storytellers chose as their canvas the much younger and more interactive medium of video games, a medium that increasingly overlaps with filmmaking-artistically, technically, and in terms of storytelling technique-but that also has its own rules, philosophies, and cultural touchstones. In many cases, the employees themselves are byproducts of the influence of Star Wars: writers, designers, animators, and artists who, as kids and teens, were wowed by the movies and decided that they, too, wanted to create science-fiction and fantasy characters and visuals that were as fully formed and plausible as those that Lucas had put on movie screens.
The $350 million state-of-the-technological-art Presidio campus that the company shares with its moviemaking brethren, Lucasfilm and visual-effects house Industrial Light & Magic, boasts a commissary with panoramic views of the city (including, on a clear day, the Golden Gate Bridge) an employee gift shop stocked with Skywalker Ranch olive oil, Star Wars merchandise, and other Lucasfilm swag and a plush 350-seat theater where employees can test-drive video games on a full-size movie screen or watch the latest film releases after work. To visit the San Francisco offices of LucasArts, the video-game arm of George Lucas’s entertainment empire, is to glimpse first-hand the dividends that his six-episode Star Wars saga has generated over the last 30 years. And don’t miss our exclusive video of the game itself. View exclusive images from Star Wars: The Force Unleashed. The revolutionary new video game from LucasArts has a compelling, movie-like story line, involving a secret apprentice to Darth Vader and the formation of the Rebel Alliance.
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